Executive summary
Precision Shine Detailing is a mobile detailing business that comes to the customer, across Bergen County and North Jersey. I ran pricing, scheduling, equipment, marketing and customer communication, and led a 12-person team.
My role
Founder and general manager. I also detailed cars myself.
The problem
Car owners want a full interior and exterior detail without losing a day at a shop.
What I did
- Set client pricing, scheduling and equipment.
- Handled customer communication and service delivery.
- Ran the marketing, including the Instagram account.
Results and sources
| Figure | What it measures | Source |
|---|---|---|
| 45% | Upsell rate | Self-reported (résumé) |
| 12 | People on the team | Self-reported (résumé) |
| +426% | Social media reach | Self-reported (résumé) |
| +65% | Inquiries | Self-reported (résumé) |
| 40+ | New leads | Self-reported (résumé) |
| 50+ | Vehicles detailed | Self-reported (résumé) |
Materials
The job photos are real work from the Precision Shine Instagram.
Lessons
Show the work. Before-and-after photos did most of our marketing, and a customer who can see the difference is easier to sell an extra service to. Running a 12-person mobile team also taught me that scheduling is the product: being on time is what people remember.